Online Marketing, also commonly known as
"Internet Marketing", is a part of Digital Marketing. The methods and
techniques of using online marketing are first, it requires a live internet
connection, which then includes social media, email, search engine optimization,
Google AdWords and many more.
It's a bit
easy to confuse the terms online marketing and digital marketing, by knowing
with the thunder in Internet traffic over the past decade. However, there are
clear differences between these two terms that have suggestions for any
marketing plan. Digital Marketing is a shelter that covers all types of
marketing that involves electronic media and it’s been around since 1896.
Online
Marketing is a subset of the Digital Marketing which includes Website, Content
Marketing, Social Media or Mobile Marketing. However, Digital Marketing
includes channels like Phone Apps, Podcasts & Radio, TV and Electronic
Billboards. This Digital Marketing is growing at a massive rate, it brought
change in the online marketing world that happens quickly, and savvy marketers
must stay on top of the latest trends to attract new customers and retain
current customers
Any good
marketing strategy is going to involve a group of platforms to get connected
with your customers, both online and offline. Both planning and responsiveness
are the key ingredients to the development of your plan across all aspects of
digital marketing, especially in the online world.
